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We just love ice cream!

Welcome to Sure Good Soft Serve, where our passion for soft serve ice cream turns ordinary moments into extraordinary delights! Prepare to be swept away on a swirl of happiness as we take you on a whimsical journey through the world of frozen treats. Co-founded by the dynamic duo of Jodi Simon, an adventurous immigrant hailing from Johannesburg, South Africa, and Greg Herman, a native Angeleno with a flair for fashion design and a family legacy in the restaurant business, Sure Good Soft Serve is a blissful culmination of their dreams.


Jodi's incredible odyssey brought her and her wonderful family all the way to Philadelphia, where she honed her skills and graduated with a degree in hotel and restaurant management. But her story doesn't end there! Along her path, Jodi ventured into the realm of cosmetics, working as an executive at Estée Lauder. Little did she know that her true calling would be discovered amidst a swirl of soft serve deliciousness. It was during the challenging times of the pandemic that Jodi's love for soft serve, the enchanting Flakey Bar, and the nostalgic charm of ice cream trucks ignited a spark of inspiration.


Enter Greg, a creative force brimming with talent and a background that blended the worlds of high fashion and culinary delights. With his roots in the restaurant business and a knack for designing exquisite handbags that turned heads worldwide, Greg added a touch of whimsy and style to the Sure Good Soft Serve adventure. When Jodi shared her soft serve dreams with Greg, the duo's synergy was electric, and they dove headfirst into making the dreamy creation a reality.


They worked their magic, making phone calls, exploring possibilities, and forging a path that would redefine the soft serve experience. Starting with their very first truck, they embarked on a journey to create something truly special. Picture this: colorful trucks roaming the streets, spreading joy and leaving a trail of smiles in their wake. Today, the Sure Good Soft Serve family is growing faster than sprinkles on a melting cone. 


So come one, come all, and let the irresistible allure of Sure Good Soft Serve transport you to a world where every lick and every laugh blends together in perfect harmony. Experience the joy, savor the flavors, and let us be the architects of your ice cream dreams. Welcome to a whimsical wonderland of frozen delights where Jodi, the visionary ice cream aficionado, and Greg, the maestro of handbag design turned soft serve extraordinaire, are here to make your taste buds dance and your heart skip a beat. Let's create sweet memories together, one delicious cone at a time!

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